Pooh Marketing
My kids are into Pooh as any little kids are. My personal favorite is the classic, ‘The Many Adventures of Winnie The Pooh’ and we all spent hours watching it over and over. But, then came the much anticipated, Pooh’s Grand Adventure, which really stunk, in my opinion. That one was a poor attempt to capitalize on the earlier success.
What does this have to do with Internet Marketing? Probably nothing, but one particularly obnoxious tune in the movie was where the Friends were doubting where they were and Rabbit was sure that all they had to do was follow the map. Remember, though, that the map was just something hastily drawn up by Owl, the perceived authority.
Rabbit sang:
Never trust your ears
Your nose, your eyes
Putting faith in them
Is most unwise
Here’s a phrase you all
Must memorise
In the printed word
Is where truth liesIf it says so
Then it is so
If it is so
Well so it is
A thought’s not fit to think
‘Til it’s printed in ink
Then it says so
So it isNever trust that thing
Between your ears
Brains will get you nowhere fast
My dears
Haven’t had a need
For mine in years
On the page is where
The truth appears
That’s the mentality of normal people when it comes to the internet. If it says so, then it is so. They see Jenny lose weight and blog about it with the Dynamic Duo available to try for free and they eat it up.
Then Sally, then Jessica, then Becky, all the same pictures all the same stories, all the same offers. They see Brian and Jeff and Mike all rake in thousand’s with Obama grants and line up for theirs. If it says then it is so.
Aff Marketers are so quick to capitalize on this mass naivete to the detriment of us all. Fleece them for a few months with this, until they wise up, then fleece them with this other thing for a few months till they figure it out.
How long will it be before the common folk all say “Buyer Beware”?
The internet is a gold mine. The sheer population numbers involved stagger the imagination. Just a dollar from each person online today would more than set anyone up for life. If we kill the goose to get our golden eggs quicker, there may not be any more eggs for anyone, ever, and then won’t we look real stupid.
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One Response to “Pooh Marketing”
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Good People - Good Stuff
Very insightful. It amazes me how people can abandon all common sense when online and expect the government or someone else to protect their interest. All the scam sites that are coming under government scrutiny have disclaimers that spell out what the person is going to have happen to them.
Why they don’t read the fine print I will never understand.
Mark