There Are Thieves and Then There Are Thieves
Ripping off campaigns is s a fact of life in this business. Some clever, original marketer finds a technique that works well, then some idiot either outs the lander on a forum or chat room and every lazy punk kid marketer out there wants to just copy the thing verbatim and run the offers. That probably isn’t going to change as long as the internet contains advertising.
Then, there’s the process of finding someone successful to *cough* copy *cough* (ripoff). You do a Google search of your intended keywords and then start immediately clicking the Sponsored Ads in the right pane of Google SERPS. Got to check out the old competition, right? Well, yes that is true. Know thine enemy. Not everyone knows, though, or stops to consider that every click on those links costs somebody some cash. This is, after all, PPC — Pay Per Click.
While you’re looking for campaigns and landing pages to jack, you’re jerking the cash right out of your competitors pockets. And it’s a good chance that it’s probably somebody you pester with stupid n00b questions in the chat channels. You get stuff to steal, Google makes a little bit and the poor aff marketeer loses money and potential market share.
Tip 1: AT LEAST right click on the add, Copy Link Location (assuming you’re smart enough to use Firefox) THEN copy the link into the address bar. Strip the link down to its location and then go there and steal them blind.
OR better yet.
Tip 2: Download the SEOBook Toolbar. It’s a very useful toolbar that will automatically display backlinks, Yahoo linkdomain info, PR, etc. The best feature is on the Competition part: Show PPC Destination URLS. When it is active, the destination URL of the Google Sponsored Ads is listed under the ad. You can then easily visit and get ideas without costing the hard working, non-douchebag, aff marketer a ton of clicks for your laziness.
Get the toolbar and quit being quite as big a douche.
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